PPC ADVERTISING SERVICES
PAY PER CLICK MANAGEMENT

Successful PPC Advertising
and Pay Per Click Management
Services are NOT All Alike…

PPC advertising management services are often thought to be easy to understand as the results are very measurable. This is true; however, setting up a Pay Per Click management campaign that will provide above average results is a challenge. The concepts involving PPC advertising services are straightforward; however, the options that are offered to the manager of the programs are very numerous and sometimes difficult to implement.

This is one area of Internet marketing services that seems to be logical and easy to understand. However, looking deeper into the options and configuration alternatives highlights areas where one should seriously consider hiring a specialist to manage the pay per click management campaign.

Our PPC advertising services, techniques and processes have been well-honed over the past 9 years. We do everything by hand and as such rely on our experience and your insight into your business to develop the best-of-breed solution. We can save you more than the service fees we charge for PPC advertising services. Contact us for more details...

Keyword Selection...
PPC Advertising is similar to the Natural Search Engine Optimization project, keyword phrase selection is the single most important step in a PPC management campaign. Determining what keyword phrases potential clients use to locate the information, products or services that our clients are providing is a tedious and extremely important phase.

As we approach the PPC advertising campaign, we do a thorough review of our client's website which provides us with a baseline set of keyword phrases. However, identifying the direct competitors and reviewing their use of keyword phrases also provides an extended list to be researched. We determine the number of times each month potential visitors search on keywords before we include them within the client's website pages. Preparation is a key ingredient to successful pay per click management.

Ads and Ad Groups...
Creating Ad Groups is one of the first steps in configuring a PPC advertising campaign. This is usually focused on product groups, service areas, prospective client profiles, etc. It is important to cluster ads within specific ad groups in order to easily track and quantify the results obtained from placement of the ads.Multiple ads should be created in order to identify the best-of-breed ad that generates the most relevant clicks i.e. visitors to the website. Ads need to be connected to the website analytics tracking to determine which ones produce the highest number of conversions. Our PPC advertising creation techniques work.

Critical Landing Page Design...
Creating specific landing pages for PPC advertising campaigns is a critical step. Research has proven that the creation of specific landing pages that are intended to get the visitor to take a particular action work best. Landing Page Quality Score is also very important. This subject brings to mind the fact that our clients must consider ALL components of the pay per click advertising campaign in order that the results are optimized.

Geo-Targeting and Day-Parting...
Geo-targeting is defined as targeting a specific geographic region by restricting the ad display to a particular country, state, city, area, etc. This technique can be used to maximize the ROI of the PPC advertising expenditure in driving local business opportunities and targeting groups of potential visitors that will most likely convert to prospective clients.

Day Parting is sometimes referred to as "ad scheduling". This is where you set what "part of the day" you would like your pay per click ad to be shown to prospective visitors due to some historical behavior pattern that suggests it's best to run during set hours during the day. This step is critical to developing highly productive pay per click management.

Measure and Invest Money Wisely...
Landing Page relevancy is very important as it can significantly reduce your Cost-Per-Click fees. Selection of the appropriate method of targeting ad and keywords i.e. Broad Match, Phrase Match, Exact Match and Negative Keyword Phrases will make a difference in the PPC advertising campaigns productivity.

How do you make a Selection
when you are Unfamiliar with
SEO and Website Design Terms?

"All the Tech-Speak was like a Foreign Language until I Read this Document Many Thanks!"
Lynne E. - VP & CFO

Don't Overpay for PPC Advertising
by Avoiding the Obvious
Mistakes Made by Many!

"We Reduced Our Monthly PPC Spend While Increasing Our Conversion Rate and Leads."
Brian H. - Marketing Director

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Pay Per Click Advertising - PPC Management Services...

Our PPC advertising management team based on Long Island, NY delivers quantifiable results backed by our proven processes, tactics and strategies. We share our Pay Per Click management methodology and guidelines to assist our clients in reaching their PPC management goals. Our custom PPC advertising and management solutions follow these steps:

Understand YOUR Goals
Research Competitive Position
Define Keywords Used by Prospects

Clearly Define Product & Service Info
Create Call-to-Action Statements
Measure & Report on ALL Activity

We not only tell you WHAT we are doing... but also HOW we do it!

Our Custom Internet consulting services offering includes Search Engine Marketing and SEM Services. We also create and implement SEO Consultant Services that incorporate custom SEO Copywriting Services.

Pay Per Click Advertising - PPC Management Services Guidelines:

Internet Consulting and Coaching, Inc. is a PPC advertising - pay per click management company based on Long Island, NY specializing in improving client website and business performance through custom pay per click advertising - PPC management related programs. Customized solutions use unique PPC advertising - pay per click management techniques focusing on specialized pay per click advertising - PPC management guidelines that are proven to be effective. All custom PPC advertising - PPC management programs are designed by well-informed professionals trained in delivering results in PPC advertising - PPC management area. Internet Consulting and Coaching, Inc. provides state-of-the-art pay per click advertising - PPC management programs tested and accepted by the industry. PPC advertising - pay per click management program involving custom pay per click advertising - PPC management programs, pay per click advertising - PPC advertising services, pay per click advertising - PPC management training, PPC advertising - PPC management coaching and PPC advertising - PPC management processes is created under confidential terms with our pay per click advertising - PPC management clients.

Specific PPC advertising - pay per click management related information collected during client participation in any pay per click advertising - PPC management program determines the scope-of-work, expectations and measurement components contained within the final PPC services. Our PPC advertising - PPC management staff conforms to proven custom pay per click advertising - PPC management project steps ensuring positive results while delivering our PPC advertising - PPC management services. Implementation of pay per click advertising - PPC management programs is coordinated with clients through our project management team. Client participants in any PPC advertising - pay per click management program are expected to comply with the direction being offered by the Internet Consulting and Coaching, Inc. PPC advertising - PPC management services facilitation team. Client references re: custom PPC advertising - PPC management programs, pay per click advertising - pay per click management services - PPC management training, pay per click advertising - PPC advertising coaching and pay per click management - PPC management processes are confidential.

Personally Servicing: Long Island, Suffolk, Queens, Nassau, New York City, Westchester, Staten Island, Bronx, Queens, Brooklyn, Manhattan, Greater New York, New Jersey & Connecticut Areas from Long Island, NY

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PPC ADVERTISING SERVICES PAY PER CLICK MANAGEMENT

Successful PPC Advertising and Pay Per Click Management Services are NOT All Alike…

Pay Per Click Advertising - PPC Management Services...

Pay Per Click Advertising - PPC Management Services Guidelines:

PPC ADVERTISING SERVICES
PAY PER CLICK MANAGEMENT

Successful PPC Advertising
and Pay Per Click Management
Services are NOT All Alike…