SEO CONSULTANT SERVICES

Keyword Identification & Selection...
Our SEO consultant services starts with keyword phrase identification and selection is the single most important step in a search engine optimization project. Determining what keyword phrases potential clients use to locate the information, products or services that our clients are providing is a tedious and extremely important phase.

Usually a thorough review of our client's website provides us with a baseline set of keyword phrases. However, identifying the direct competitors and reviewing their use of keyword phrases also provides an extended list to be researched. We determine the number of times each month potential visitors search on keywords before we include them within the client's website pages which is a key ingredient in our practice.

Keyword Density & Placement...
The next important SEO consultant services activity is related to keyword density [KWD] within a web page is a highly challenged by many SEO consultants. Search engines do not provide insight into the components used within their algorithm to determine a web page's relevancy to the keyword phrase being searched by the potential visitor. KWD is often misunderstood and thus renders many SEO projects ineffective and not delivering the expected results clients are seeking. We explain it through our SEO consulting methods.

What IS KNOWN is that all search engines count the number of times a keyword phrase is found within the web page's text content, meta data, page title, URL name, Image ALT tags, etc. The number of instances of the keyword phrase and the placement of the words is the "special sauce" used within successful SEO consultant services.

Meta Data Definition...
In addition to the above, our SEO consultant reviews each web page carefully as it must contain specific keyword phrases within the meta data that are relevant to the on-page text content. The positioning of these keyword phrases and the number of instances is critical to the KWD portion of the search engine algorithm. The challenge is found in reviewing the competition and meeting or beating them with KWD that is higher, but also does not violate any search engine guidelines [that are not written].

This often requires a special web copywriting skill set. Our copywriters use the latest techniques to identify the best-of-breed approach to increasing KWD while retaining full awareness of the visitor's need to understand the text that is on-page.

SEO Consultant Services Programs...