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SEO Copywriting Services are Not Like Any Other Copywriting - Website Copywriting Requires Special Skills...

Website copywriting and especially SEO copywriting is unique; however writing for the search engines is kind of a misnomer. Yes, you need to write your copy so the search engines can find a website and rank the page highly, but you are always writing for the website visitor - the potential customer. This is a key component in search engine optimization as well as search engine marketing.

Potential clients want to read text just as much as the search engines need text to spider and cache the page results. In fact, a study by Forrester's Jupiter Research found that U.S. consumers were more likely to return to web sites that had more product and service information (59%) and had product and service suggestions or recommendations (28%).

Professional SEO copywriting services places keyword rich text content on a website, especially on the home page and service pages. Keyword density is one of the most important factors for achieving top rankings. Website copywriting MUST be considered half of any successful SEO copywriting campaign. Contact us for more details...

On-Page Website Copywriting…
Each page of a website needs to focus on the keywords that are relevant to that particular page. In general, each page should focus (i.e. be themed) on one to three keyword phrases. Use them throughout the page in headlines, subheads and body copy in ways that, of course, read well, make sense, achieve client's marketing goals and have a call to action approach. While each page is "optimized" for up to two main keywords, other key phrases can be included throughout the copy.

To see how search engines view and index "real text" within a web page, click on the Cached link on the search engine results page [SERPS] and you will see how and WHERE the search engine sees the keywords and copy.

Website Copywriting - Themed Pages…
Each page on a website should target just one to three related keywords or keyword phrases. Using more keywords dilutes the effectiveness (or "density") of all the keywords on the page and the search engines don't know which keyword is most important. If there is a lot of information on one page, separate the web pages into different themes and optimize each page with its own set of specific keywords and phrases. The added benefit of separating the pages into subjects is that it is more user-friendly. It is easy to understand and follow a website if each page has its own topic, just like chapters in a book.

Themed pages can be created by grouping like services together and then identifying the keyword phrase that best describes them. The next step in the SEO copywriting services solution involves using a word selection tool like WordTracker or Google's AdWord Keyword Tool or their Traffic Estimator program. All three will provide the copywriter with the best-of-breed primary keyword phrase.

Where to Put the Keywords…
Keywords should go as close to the beginning of the web page copy as possible. This is called "keyword prominence". Start by putting the keywords in the H1 and H2 tags and at the beginning of the first sentence of the first paragraph if you can.

Since some search engines also look for keywords on the bottom of the page, you'll need to include keywords throughout the copy. But make sure that while you're emphasizing the quantity of the keywords, you are keeping the quality of your page high. That means making it readable and not just a running list of keywords. That is called keyword stuffing and can get you banned from the search engines.

Once the website design services are completed and the pages have been indexed by the search engines, we will review the website visitor activity by performing website analysis using the Google Analytics program or another analytical services application. Within a couple of months after "going live" with the new SEO services, we will be able to review and make keyword adjustments to the pages that will improve the website conversion.

SEO Copywriting Checklist…
The following 12 Point List of SEO copywriting checklist identifies some of the basic requirements; however, we will provide you with website copywriting that far exceeds these insights. Remember it requires a professional SEO copywriter to create the on-page copy for most highly productive websites.
  1. Targets the correct audience
  2. Clear and concise
  3. Minimal fluff, maximum facts and benefits
  4. Adhere to SEO guidelines
  5. Paragraphs support the H1 and H2 statements
  6. Highlight benefits of company, products or service
  1. Build trust… on home and about us pages
  2. Short paragraphs - 3 to 4 sentences maximum
  3. Bullet points and lists when applicable
  4. Proper grammar and spelling
  5. Includes links to internal pages
  6. A clear call to action
Driving Website Traffic is
ONLY Part of the Challenge...
Conversion to Clients is #1.
"Making the Not-So-Obvious very obvious and Telling visitors what step to take next is so valuable!"
Ethan B. - VP and CMO
A "Must Read" Logical Document
for All Internet Marketing
Managers and Executives
"You shared insight that can only be learned after many years of Internet Marketing Experience.
Carly J. - Sr. Marketing Manager
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SEO Copywriting Services & Programs…

Our SEO copywriting team based on Long Island, NY delivers quantifiable results backed by our proven processes, tactics and strategies. We share our SEO copywriting methodology and guidelines to assist our clients in reaching their SEO copywriting goals. Our custom SEO copywriting services and solutions follow these steps:
  • Understand YOUR Goals
  • Research Competitive Position
  • Define Keywords Used by Prospects
  • Clearly Define Product & Service Info
  • Create Call-to-Action Statements
  • Measure and Report on ALL Activity
We not only tell you WHAT we are doing... but also HOW we do it!
Our Professional SEO Copywriting Services are integral components of our Internet Consulting and Internet Marketing Services programs. We use our SEO Copywriting Services team to create and implement PPC Advertising and Pay Per Click Management changes. The SEO Consultant Services offered integrate all copywriting within each SEO and SEM program.

SEO Copywriting Services Guidelines:

Internet Consulting and Coaching, Inc. is a SEO copywriting company based on Long Island, NY specializing in improving client website and business performance through custom SEO copywriting related programs. Customized solutions use unique SEO copywriting techniques focusing on specialized SEO copywriting guidelines that are proven to be effective. All custom SEO copywriting programs are designed by well-informed professionals trained in delivering results in the SEO copywriting area. Internet Consulting and Coaching, Inc. provides state-of-the-art SEO copywriting programs tested and accepted by the industry. Each SEO copywriting program involving custom SEO copywriting programs, SEO copywriting services, SEO copywriting training, SEO copywriting coaching and SEO copywriting processes is created under confidential terms with our SEO copywriting clients.

Specific SEO copywriting related information collected during client participation in any SEO copywriting program determines the scope-of-work, expectations and measurement components contained within the final SEO copywriting services. Our SEO copywriting staff conforms to proven custom SEO copywriting project steps ensuring positive results while delivering our SEO copywriting services. Implementation of SEO copywriting programs is coordinated with clients through our project management team. Client participants in any SEO copywriting program are expected to comply with the direction being offered by the Internet Consulting and Coaching, Inc. SEO copywriting services facilitation team. Client references re: custom SEO copywriting programs, SEO copywriting services, SEO copywriting training, SEO copywriting coaching and SEO copywriting processes are confidential.

Personally Servicing: Long Island, Suffolk, Queens, Nassau, New York City, Westchester, Staten Island, Bronx, Queens, Brooklyn, Manhattan, Greater New York, New Jersey & Connecticut Areas from Long Island, NY
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