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Website Conversion Enhancement


Driving Visitors to a Website is
NOT Enough. Converting them
to Buyers is the Goal...

Successful website conversion enhancement starts with understanding the components that makes visitors take the action you want them to initiate. After driving visitors to the website, we MUST implement conversion enhancement techniques that encourage them to contact you, purchase a product of service, download a PDF or merely pick up the phone and call. Just driving traffic to your website is not enough! Very specific steps must be taken in the website design phase to ensure visitors convert to clients.

We take the challenges surrounding conversion enhancement very seriously. Quantifying the revenue producing results in a website always comes to the point of conversion enhancement. Our programs are all designed specifically to meet our client's website conversion enhancement needs.

Remember... just driving traffic to your website is NOT enough! Our experience in website conversion enhancement can you improve your website's productivity. Contact us for more details...

What Makes Your Offer Different..?
Think back... What have clients and prospects said about you and your company? Have they applauded you for your approach to doing business? Did they say you made them feel like you understood their needs and wants? Did you deliver more than the "normally expected" results? Think back to the reasons clients buy from you. How did you meet their needs and wants? These questions are all considered in our website conversion enhancement programs.

Are there things you do and take for granted that other competitors don't do? If the answer is yes... you should be telling your prospective clients about these reasons to do business with your company or organization. Is your process, product or service something that you are very proud of? Can you differentiate your company from the others by stressing these facts? Can you put these in quantifiable terms that the visitor and prospective client will understand and understand the implied value? This is the stuff great websites are made of... and it is the basis of website conversion enhancement techniques.

Understanding the Prospective Client...
Make it your primary Internet business goal to understand the prospective client. What do they want and need? How can you make them feel something when the visit your website? Make the experience as personal as possible and still be professional. Be informative... do more telling than selling. Make the messages simple and clearly stated. They will get it and appreciate that you have made them an educated buyer. Finally, engage them... get them to take the next website conversion enhancement step by following your direction!

Get the Visitor to Stop and Think...
It is most likely not going to be the size of the product or the color that does it. Upon first glance, they are not going to be as excited about your product and/or service as you are. They are preconditioned to pass by your website in a blink of an eye. What are you going to do to engage them? How will you get them to stop, look, read and think about your product or service? The answer you come up with will be critical to the website conversion enhancement success you have in gaining their confidence enough to buy or call you. Make sure what you say is NOT the same old thing they are used to seeing or reading on other websites. This is hard work... but worth the effort.

Doing the Obvious Things First...
Of course, your product quality, selection of goods and services, prices, shipping policies and ease of doing business policies are important. But... these things are always a must and don't differentiate you from your competitors. Take the time to be different and touch the visitor's Buying Buttons by focusing on the obvious website conversion enhancement techniques!

We encourage our clients to get together with their Internet marketing team and focus on asking and answering the following: "What are the MOST Asked Questions by potential clients?" Now complete the second - "What are the MUST Ask Questions?" re the process of qualifying a prospect. Answering these questions in a written form will identify useful website conversion enhancement methods.

Let us show you and your Internet marketing team what we can do to help you implement and manage website conversion enhancement programs.

Driving Website Traffic is
ONLY Part of the Challenge...
Conversion to Clients is #1.
"Making the Not-So-Obvious very obvious and Telling visitors what step to take next is so valuable!"
Ethan B. - VP and CMO
This is a "Must Read" Document for those who are Responsible for the Company Marketing Budget!
"We have been Amazed by the Amount of Valuable Marketing Insight that has been Provided."
Jeffrey A. - Webmaster
Obtain More Website Design Services Info...

Website Conversion Enhancement Programs...

Our website conversion enhancement team based on Long Island, NY delivers quantifiable results backed by our proven processes, tactics and strategies. We share our Conversion enhancement methodology and guidelines to assist our clients in reaching their website conversion enhancement goals. Our custom website conversion enhancement solutions follow these steps:
  • Understand YOUR Goals
  • Research Competitive Position
  • Define Keywords Used by Prospects
  • Clearly Define Product & Service Info
  • Create Call-to-Action Statements
  • Measure and Report on ALL Activity
We not only tell you WHAT we are doing... but also HOW we do it!

Website Conversion Enhancement Services Guidelines:

Internet Consulting and Coaching, Inc. is a website conversion enhancement company based on Long Island, NY specializing in improving client website and business performance through custom website conversion enhancement related programs. Customized solutions use unique website conversion enhancement techniques focusing on specialized website conversion enhancement guidelines that are proven to be effective. All custom website conversion enhancement programs are designed by well-informed professionals trained in delivering results in the website conversion enhancement area. Internet Consulting and Coaching, Inc. provides state-of-the-art website conversion enhancement programs tested and accepted by the industry. Each website conversion enhancement program involving custom website conversion enhancement programs, Website conversion enhancement services, Website conversion enhancement training, website conversion enhancement coaching and website conversion enhancement processes is created under confidential terms with our website conversion enhancement clients.

Specific website conversion enhancement related information collected during client participation in any website conversion enhancement program determines the scope-of-work, expectations and measurement components contained within the final website conversion enhancement services. Our website conversion enhancement staff conforms to proven custom website conversion enhancement project steps ensuring positive results while delivering our website conversion enhancement services. Implementation of website conversion enhancement programs is coordinated with clients through our project management team. Client participants in any website conversion enhancement program are expected to comply with the direction being offered by the Internet Consulting and Coaching, Inc. website conversion enhancement services facilitation team. Client references re: custom website conversion enhancement programs, website conversion enhancement services, website conversion enhancement training, website conversion enhancement coaching and website conversion enhancement processes are confidential.

Personally Servicing: Long Island, Suffolk, Queens, Nassau, New York City, Westchester, Staten Island, Bronx, Queens, Brooklyn, Manhattan, Greater New York, New Jersey & Connecticut Areas from Long Island, NY
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