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WEBSITE ANALYSIS AND
WEBSITE ANALYTICS SERVICES |
Establishing Website Analysis
Criteria Plus Using Website Analytics
to Quantify Productivity...
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Meaningful website analysis and
website analytics are both based upon sound goals and
accurate measurement against them. Selecting specific
criteria in which the company will determine the value of
the Internet marketing programs is essential to the overall
success of the Internet
marketing endeavor. Adding website analysis and
website analytics programs to your site will provide the
insight necessary to achieve significantly improved SEO
presence. SEO and SEM programs and processes are
determined initially by setting website analysis
measurements that will be used to determine whether or not
the website is performing at the levels of expectation. We
assist our clients with implementation of the
best-of-breed website analysis guidelines.
Just driving traffic is not enough... we
must get visitors to contact us or make a purchase in
order to deem the Internet marketing program a success.
Our website analysis techniques and website analytics team
will help you implement and manage website analysis
programs. Contact
us for more details... |
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Setting Website Analysis
and Analytics Goals...
Website analysis and website analytics starts with setting
goals even though they can be a daunting task for many
Internet Marketing and Senior Executives. They often state
that setting goals is actually going into "uncharted
waters" since their frame of reference is often
limited. Therefore, we step in and provide website analysis
guidelines and a website analytics process whereby our
clients can establish reasonable goals for Phase I of their
new Internet Marketing program.
The reason we say Phase I is due to the
fact that we know the website's goals will change over
time. Therefore, it is only important to first establish
the short-term website analysis goals in order to start
the process of moving to the next level of website
analytics and productivity... Phase II. |
Implementing Website
Analytics...
Website analytics is the tool used to "keep score"
on your website's activity. More importantly it collects
data and provides the Internet marketing team members with
insight into what drives traffic to the website and what
these visitors do while on the website.
Website analysis combined with website
analytics programs are rather simple in their approach to
data collection; however, configuration of the reporting,
segmentation, chart production, etc. Rest assured knowing
that there are far too many choices provided to website
analytics users making the need for working with a
knowledgeable person very important to your website
analysis and productivity. |
Reviewing Analytical
Data...
Setting up the website analytics reports to deliver "information"
rather than "data" is a critical step. Determining
the ways you want to view the results and establishing the "trigger
points" that will be collected during the visitor's
time on the website is very important. We help you integrate
your goals into the reports to determine the proper website
analysis, productivity, ROI and overall value to the
company. |
Resetting Website
Analysis Goals...
Again website analysis and productivity requires goal
setting is an ongoing process. During Phase I of the
Internet marketing program, we will assist you in setting
obvious goals that will provide you and your team with a
better understanding of the visitor's activity. Next we will
use the information to look more deeply into trends and
determine changes that will improve both the website
analytics and website analysis process. |
Establishing the
Website's Monetization Value
Many times the website owner or Internet marketing team
uses subjective and often arbitrary methods to place value
on specific website activities. We believe you should
quantify the value of a lead or conversion in a more
analytical manner i.e. establishing the value of a lead
followed by the value of a new customer. This is often done
using the simple equation of establishing the # of Visitors:
First Order Value. The standard analytics review focuses on
visitor source i.e. Natural Search, Paid Search, Referral
Site, Email Marketing, Banner Ads, etc. Quantifying the
value in Dollars vs. Source is a very important website
analysis measurement. |
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Website Analysis and
Website Analytics Guidelines: |
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Internet
Consulting and Coaching, Inc. is a website analytics and
website analysis company based on Long Island, NY specializing in improving client
website and business performance through custom website
analytics related programs. Customized solutions use unique
Website analysis techniques focusing on specialized website
analytics guidelines that are proven to be effective. All
custom website analysis programs are designed by
well-informed professionals trained in delivering results in
the website analytics area. Internet Consulting and
Coaching, Inc. provides state-of-the-art website analysis
programs tested and accepted by the industry. Each website
analytics program involving custom website analysis
programs, website analytics services, website analysis
training, website analytics coaching and website analysis
processes is created under confidential terms with our
website analytics clients.
Specific
website analysis related information collected during
client participation in any website analytics program
determines the scope-of-work, expectations and measurement
components contained within the final website analysis
services. Our website analytics and website analysis staff
conforms to proven custom website analytics project steps
ensuring positive results while delivering our website
analysis services. Implementation of website analytics
programs is coordinated with clients through our project
management team. Client participants in any website
analysis program are expected to comply with the direction
being offered by the Internet Consulting and Coaching,
Inc. website analytics services facilitation team. Client
references re: custom website analysis programs, website
analytics services, website analytics training, website
analysis coaching and website analytics processes are
confidential. |
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Servicing: Long Island, Suffolk, Queens, Nassau, New York
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Manhattan, Greater New York, New Jersey & Connecticut
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Internet Consulting & Coaching, Inc. | 273 Walt Whitman
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