Internet Consulting and Coaching, Inc.  Internet Consulting, Internet Marketing, Search Engine Optimization, Search Engine Marketing, Website Design, SEO Copywriting, PPC Advertising, Link Building and Social Networking Services.
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Personally Servicing: Long Island, Suffolk, Queens, Nassau, New York City, Westchester, Staten Island, Bronx, Queens, Brooklyn, Manhattan, Greater New York, New Jersey & Connecticut Areas from Long Island, NY
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Website Design is Much More than just
Building Pages that Look Nice...

Many Internet Marketing and Senior Management people create a new website design based solely upon how it looks. This is a serious error! Almost as much time needs to be invested into the pre- website design phase as the time it takes to actually code the design. A thorough discussion regarding the type of visitors who will be landing on the website as well as their motivation is needed. We must "get into the minds" of the people who will be visiting your website.

We help you research and identify more about your prospective client than most designers. In fact, many of our website design clients come to us for the "fact finding" phase even if they use their own in-house design team. We consult with your team to ensure that the design will meet your Internet Marketing goals using our website analytics techniques. .

Our approach to providing successful design services works! Let us show you and your Internet team what we can do to help you create a website design services program. Contact us for more details...

Know Your Prospect's State of Mind...
Website design services start with thinking about the State-of-Mind that most of your website visitors are in before they land on your web pages. Try to incorporate color, headline copy and text that make them feel comfortable.

Are people finding your website in a positive or negative frame of mind? Are they looking to "fix" something or are they looking to buy something new? Do most visitors land on your website wanting: 1) information, 2) a "quick fix", 3) a bargain, 4) a large selection, 5) or a phone call, etc.? It is imperative to know the answers to these and many other questions BEFORE you start your website design. Not doing so will limit your conversion rate i.e. leads, sales, ROI and more!

Make it Easy to Find What Visitors are Looking For...
You have about 8 seconds or less to engage them and get them to possibly take some sort of action. It could be as simple as going to the next page or possibly making a buying decision. Website visitors are self-centered. Don't try to be cute with your messages. Recognize who they are and what they are about... then lead them into the site by understanding their needs and wants. Website design has a large impact on this phase of the process.

Make sure the navigation within the website design is clear and follows the visitor's anticipated path through the website is designed into the pages. When visitors land on your website, they have very little time to read what you say. They have a need for information or a product and don't want to listen or read your verbose descriptions and comments.

Establishing Successful Call-to-Action...
Turning a visitor into a prospect is a critical action in website design. How will you engage them and make them smile [even if only a little bit]? Once they know that you understand their needs and wants, they will follow your CTA direction. Visitors want to feel confident in contacting you for a service. They also want to know that the product they are about to purchase will be delivered without a hitch.

We recommend you don't leave all the creative thinking up to the website designer or programmer. The Internet marketing team needs to think about all the clever ways they have seen other company [whether or not they are in your business] get website visitors to follow their lead to a conversion point within the website design. Further, call-to-action statements are critical to the success of any website design. It is the obvious next step that a visitor should take to obtain what they are seeking. Just guide them in a manner that is more telling rather than selling. Don't be afraid to be assertive here.

Check the Competition...
Always look at your direct online competitor's website design criteria before starting to design or re-design a website. Look for common design practices used to see if they are delivering good Internet marketing techniques to their potential clients. We also recommend you visit some of the best known company's websites. They often are leaders in their fields due to branding techniques and they frequently use behavioral scientists to determine a potential visitor's frame of mind when they land on the website; thus they provide the Internet marketing team and website design group with valuable insight.
Designing a Website with the End
Purpose in Mind at ALL Times is
Critical to a Website's Success...
"Both Our Website Designer and Webmaster Learned Techniques Implemented in Our Sites!"
Mindy D. - SVP Marketing
Takes the Mystery Out of How to
Drive More Website Traffic While
Converting Visitors to Clients
"You provided our team with the fastest SEO education we've ever received using every-day words!"
Jared H. - CEO - President
Obtain More Internet Marketing Services Info...

Website Design Services & Programs...

Our website design team based on Long Island, NY delivers quantifiable results backed by our proven processes, tactics and strategies. We share our methodology and guidelines to assist our clients in reaching their goals. Our custom website design solutions follow these steps:
  • Understand YOUR Goals
  • Research Competitive Position
  • Define Keywords Used by Prospects
  • Clearly Define Product & Service Info
  • Create Call-to-Action Statements
  • Measure and Report on ALL Activity
We not only tell you WHAT we are doing... but also HOW we do it!
Our Custom Internet consulting services offering includes Search Engine Optimization, SEO, Search Engine Marketing, SEM, and full Website Conversion Enhancement services. Two other significantly important Internet marketing areas involve design and delivery of Link Building Services and SEO Copywriting Services.

Website Design Services Guidelines:

Internet Consulting and Coaching, Inc. is a website design company based on Long Island, NY specializing in improving client website and business performance through custom programming. Our solutions use unique design services techniques focusing on specialized guidelines that are proven to be effective. All programs are designed by well-informed professionals trained in delivering results. We provide state-of-the-art services tested and accepted by the industry. Each website design services program involves initial design, training, and coaching created under confidential terms with our clients.
Personally Servicing: Long Island, Suffolk, Queens, Nassau, New York City, Westchester, Staten Island, Bronx, Queens, Brooklyn, Manhattan, Greater New York, New Jersey & Connecticut Areas from Long Island, NY
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