WEBSITE DESIGN SERVICES
AND CONSULTING

Know Your Prospect's State of Mind...
Website design services start with thinking about the State-of-Mind that most of your website visitors are in before they land on your web pages. Try to incorporate color, headline copy and text that make them feel comfortable.

Are people finding your website in a positive or negative frame of mind? Are they looking to "fix" something or are they looking to buy something new? Do most visitors land on your website wanting: 1) information, 2) a "quick fix", 3) a bargain, 4) a large selection, 5) or a phone call, etc.? It is imperative to know the answers to these and many other questions BEFORE you start your website design. Not doing so will limit your conversion rate i.e. leads, sales, ROI and more!

Make it Easy to Find What Visitors are Looking For...
You have about 8 seconds or less to engage them and get them to possibly take some sort of action. It could be as simple as going to the next page or possibly making a buying decision. Website visitors are self-centered. Don't try to be cute with your messages. Recognize who they are and what they are about... then lead them into the site by understanding their needs and wants. Website design has a large impact on this phase of the process.

Make sure the navigation within the website design is clear and follows the visitor's anticipated path through the website is designed into the pages. When visitors land on your website, they have very little time to read what you say. They have a need for information or a product and don't want to listen or read your verbose descriptions and comments. Our website design services guidelines are very specific on this subject.

Establishing Successful Call-to-Action...
Turning a visitor into a prospect is a critical action in website design. How will you engage them and make them smile [even if only a little bit]? Once they know that you understand their needs and wants, they will follow your CTA direction. Visitors want to feel confident in contacting you for a service. They also want to know that the product they are about to purchase will be delivered without a hitch.

We recommend you don't leave all the creative thinking up to the website designer or programmer. The Internet marketing team needs to think about all the clever ways they have seen other company [whether or not they are in your business] get website visitors to follow their lead to a conversion point within the website design. Further, call-to-action statements are critical to the success of any website design. It is the obvious next step that a visitor should take to obtain what they are seeking. Just guide them in a manner that is more telling rather than selling. Don't be afraid to be assertive here.

Website Design Services Guidelines:

Specific website design services related information collected during client participation in any website design program determines the scope-of-work, expectations and measurement components contained within the final website design services. Our website design staff conforms to proven custom website design services project steps ensuring positive results while delivering our website design services. Implementation of website design programs is coordinated with clients through our project management team. Client participants in any website design services program are expected to comply with the direction being offered by the Internet Consulting and Coaching, Inc. website design services facilitation team. Client references re: custom website design programs, website design services, website design training, website design coaching and website design services processes are confidential.